New CD Release!

Mark your calendars! January 15, 2010 is the Release Date for Mariachi Tesoro’s NEW CD, ¡Puro Tesoro!

You can buy Puro Tesoro! online at http://tesorotucson.org/purchasecds.html. If you’d like to sample what Mariachi Tesoro sounds like, there are music videos on that site.

It took roughly 6 months to make the CD from start to finish, including the cover design, copyrighting, replication, and – of course, the music-making and production.  We are grateful to the extra efforts of all the musicians and their families, Ismael Barrajas, the Track Engineer & Producer, Jaime Valenzuela, Music Director and Producer, Mariachi Nueva Generacion, Inc., Executive Producer, and our fans.

Having produced this CD professionally, we’ll never go back. But, we did learn a great deal. Now it’s on to marketing. We are open to helpful advice from the mariachi community at large and the local communities of Tucson musicians. We are using a viral marketing strategy, and would like to sell in locally owned music stores in addition to our online sales and word of mouth.

Please feel free to post your suggestions here. Muchas Gracias!